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Who We Are

We Are Pioneers of Innovation and Research.

We want to get the most out of every moment. Our purpose is to invigorate life, even through challenging times.

Now more than ever, we are focusing on what really matters. Checking in on neighbors, sharing the latest scientific information, video chatting with family, friends, and colleagues—our society has stepped up in an extraordinary way to support one another. It seems the best of us emerges during the toughest of times.

I feel very fortunate to work at a company whose product can help us maintain our cellular health—which is health at the most foundational level. Tru Niagen® increases your levels of NAD+, which is critical to generating energy within the trillions of cells throughout your body. These levels decline not only with age but also with daily environmental pressures. Without NAD+, your cells can't function properly, and neither can you.

The science behind NAD+, Niagen®, and cellular health continues to grow at an unparalleled rate. That is why I send Tru Niagen® to my loved ones, and I encourage the Tru Niagen® community to share the science as well.

To your health,

Rob Fried

CEO, ChromaDex

Why trust ChromaDex?

Our Scientific Advisory Board
Meet our team of leading scientists and business leaders, committed to our research and development.
Roger Kornberg, Ph.D.
Roger Kornberg, Ph.D.
Professor of Structural Biology, Stanford University
Nobel Prize Winner, Chemistry
Sir John Walker FRS, FMedSci
Sir John Walker FRS, FMedSci
Emeritus Director & Professor MRC Mitochondrial Biology Unit, Cambridge
Nobel Prize Winner, Chemistry
Rudolph Tanzi, Ph.D.
Rudolph Tanzi, Ph.D.
Kennedy Professor of Neurology, Harvard University
Leading Alzheimer's Researcher, TIME 100 Most Influential 2015
Charles Brenner, Ph.D.
Charles Brenner, Ph.D.
Alfred E Mann Chair, Dept of Diabetes & Cancer Metabolism, City of Hope National Medical
World's Foremost Authority on NAD+ Metabolism
Dr. Bruce German, Ph.D.
Dr. Bruce German, Ph.D.
Chairman of Food, Nutrition, & Health, University of California, Davis
Leader in Food, Nutrition, & Wellness Innovation
Brunie H. Felding, Ph.D.
Brunie H. Felding, Ph.D.
Associate Professor of Molecular Medicine, Scripps Research Institute
Renowned Breast Cancer Researcher focused on NAD+ supplementation
David L. Katz, M.D., M.P.H., FACPM, FACP, FACLM
David L. Katz, M.D., M.P.H., FACPM, FACP, FACLM
CEO of Diet ID, Inc, founder of Yale-Griffin Prevention Research Center and past president of the American College of Lifestyle Medicine
Leading expert in nutrition, health promotion and chronic disease prevention

Our Dedication to Science